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Reaction of Customers to the UK’s Cadbury Egg Store Adopting Political Correctness for Easter

Apr 18, 2024 | Politics | 0 comments

Amidst the profound significance of Easter for believers, the holiday also embraces a spectrum of traditions, from adorning homes with pastel decor to crafting intricate Easter baskets and indulging in sweet delights like Peeps and chocolate bunnies (I favour the hollow ones). However, where there’s a holiday entwined with Christian faith, there inevitably arises a contingent who baulk at its overt religious connotations, seeking to sanitize the celebration by expunging terms like “Easter” and “Christmas” from public discourse.

Recently, a Cadbury outlet store in the United Kingdom stirred controversy by dubbing its chocolate eggs as “gesture eggs” instead of “Easter eggs.” This alteration, reportedly to preempt any potential offence, was met with ire, particularly from the Christian community, who felt it undermined the holiday’s religious essence. Cadbury swiftly distanced itself from the decision, asserting that their longstanding tradition of using “Easter” on packaging remains unchanged.

Outrage quickly spread across social media, with the brand accused of erasing Easter and Christianity. Despite Cadbury’s reassurance, the “gesture egg” signage sparked a broader debate about the secularization of holidays and the erosion of cultural traditions.

In response to the backlash, Cadbury clarified their commitment to Easter branding and vowed to address the issue with the relevant outlets. Subsequent investigations revealed the removal of the contentious posters, yet similar signage persisted in other locations, deepening the enigma surrounding the “gesture egg” phenomenon.

As the saga unfolds, the lingering question persists: What exactly constitutes a “gesture egg”? The curiosity surrounding this puzzling term continues to captivate minds, adding a layer of intrigue to an already contentious debate.

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