With the release of an Exclusive Blend, a premium, specially crafted cognac made for Davido by Martell Cellar Master Christophe Valtaud, Maison Martell and Davido are toasting their long-standing friendship.
Davido, a singer-songwriter and record producer, will continue to work with Martell as an international representative of the House, and the company is thrilled to announce this. The productive partnership, which was established in April 2021, is founded on shared principles. The common objectives of Davido and Maison Martell are to pave the road for future generations and to support one another in our respective creative endeavours.
With a Martell x Davido Exclusive Blend, a one-of-a-kind cognac including eaux-de-vie from 1992, the year Davido was born, Maison Martell and Davido are toasting to their revived partnership. With its stunningly round, smooth sensation on the palate and characteristic scents of honey and cocoa, tempered by ripe fruit and tobacco, this time-honored blend captures Davido’s vivacious, giving spirit. It has aromas of candied orange, sweet spices, and rancio in its delectably lengthy finish.
This unique cognac was produced by Christophe Valtaud, Maison Martell’s Cellar Master, in incredibly small numbers and is not for sale. Davido will give it to his close friends in order to share this important occasion in his life.
Davido, whose inspirational success and charismatic personality exemplify the House’s spirit of daring and freedom, is even more closely associated with Maison Martell as a result of this thrilling innovation.
“We are pleased to keep working with Davido. Even though our work has been incredibly fruitful thus far, there is still more to be done. To finish the story, we can’t wait to write it. According to Cesar Giron, CEO of Martell Cognac, “We are very appreciative to Davido for sharing our enthusiasm for cognac and being inspired by the same creative energy as Maison Martell.
“I can’t wait to go on with Martell on this amazing experience. Learning more about the House and the cognac has been a fascinating two-year journey. I’m really grateful that Christophe Valtaud made this Special Mix just for me. This is a fundamental belief that Martell and I both hold. We rise through lifting others. Davido declares, “The greatest is yet to come.
Regarding Maison Martell
Established by Jean Martell in 1715, Maison Martell is the oldest of the great cognac houses. It is famous throughout the globe for the finesse and elegance of its cognacs, which are the product of a history of savoir-faire passed down through nine generations. Maison Martell is distinguished by the audacity with which it has defied tradition to produce new expressions of cognac, notably the iconic Martell Cordon Bleu in 1912. This is in addition to a passion for its craft and a genuine commitment to the soil. Swift, the House’s historical crest, represents the free-spirited nature of the House.
About Davido
African champion Davido, 27, was reared in Nigeria after being born in Atlanta, Georgia, and is actually David Adedeji Adeleke. Davido is a singer-songwriter, producer, philanthropist, and actor.
He decided to pursue his musical goals and has since won over 30 awards, including two Nigerian Teen Choice Awards for “Top Featured Artist” and “Choice Male Artist” and two MOBOs for Best African Act and Best International Act.
The Afrobeats pioneer has firmly established himself as a force to be reckoned with, with a discography attesting to over a billion global streams and 500 million video views.
About Pernod Ricard
With operations in 70 nations, including South Africa, Pernod Ricard is currently a co-leader in the world’s premium spirit market. Our global brands include Absolut Vodka, Chivas Regal Whisky, Malibu Rum, Mumm Champagne, Jameson Irish Whiskey, Pernod and Ricard. We have offices in Johannesburg and Cape Town.
