With a first-of-its-kind reward programme in this region, CashToken Rewards Africa Ltd, a Nigerian RewardTech firm, has used technology over the past five years to transform consumer loyalty and reward. It is a unique system that has changed the concept of customer reward by increasing the operations of producers and service providers, and, subsequently, the lives of specific consumers. Nigeria’s economy and other African nations where it has been implemented are already benefiting from this incentive scheme.
Nearly a million people in Nigeria alone have received CashToken rewards from CashToken Rewards Africa Limited over five years, totalling about $10 million. Due to the program’s success, the company has collaborated with more than 2,000 Nigerian businesses, and demand from new partners is growing practically daily.
It recently celebrated five years of impact with its staff, board members, chosen recipients of consumer incentives, and media partners by rolling out the drums.
