BetKing, a leading sports betting and digital entertainment firm, has added two brand influencers to boost customer engagement. On Monday, May 29, 2023, BetKing announced the signings of Tobi Bakre and Brodda Shaggi in its office in Ikoyi, Lagos, Nigeria.
Tobi Bakre and Brodda Shaggi will participate in BetKing’s intriguing brand influencer programmes to engage youthful audiences. The brand’s intriguing marketing campaigns, engaging activations, and social media interactions will also feature them. By these partnerships, BetKing hopes to broaden its reach across Nigeria to develop genuine and lasting ties with existing users and attract new consumers by tapping into passion points like movies and humour.
Gossy Ukanwoke, KingMakers’ Managing Director, spoke enthusiastically about this cooperation and its potential impact on the brand’s relationship with its target populations. “We are pleased to welcome Tobi Bakre and Brodda Shaggi to the KingMakers and BetKing family,” he stated. Both men are talented and represent BetKing’s spirit of fun, winning, and excitement. We are certain that BetKing would help us reach new audiences and broaden our reach across Nigeria as we expand our product beyond sports to include more iGaming options.
The Chief Operating Officer of BetKing Nigeria, Adim Isiakpona, said, “Through this relationship, we hope to connect more genuinely with our existing users and prospective new consumers, by using other passion points outside sports. These brand influencers work with JayJay Okocha. JayJay represents BetKing.”
Brodda Shaggi is a famous comedian and actor whose social media skits have gained grassroots popularity. Tobi Bakre has starred in many top-grossing Nollywood films. Both have distinct skills and a strong connection to BetKing’s target audiences, making them perfect brand ambassadors.
